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When selling products online in Germany, whether on Amazon, eBay, Etsy, or on your webshop, you must have come across the term LUCID Packaging Register. But what exactly is it, who needs to register, and how do you stay compliant? Let's break it down clearly and simply.

If your business is planning to scale across the European market via Amazon, understanding the PAN-EU FBA (Fulfillment by Amazon) program is critical. As an Amazon consultant working with businesses expanding from one EU country to multiple markets, I can say that PAN-EU FBA offers one of the most efficient and scalable logistics solutions for...

Selling on Amazon in the European Union brings great potential and legal responsibilities. One of the most overlooked obligations is EPR or Extended Producer Responsibility. For sellers on Amazon Europe, understanding and complying with EPR packaging rules is critical to staying active and avoiding account issues.

If you're an Amazon seller in Europe, you've likely heard about One Stop Shop (OSS)—but what exactly is it, and do you need it?

Amazon FBA (Fulfillment by Amazon) is still worth it in 2025, but its profitability depends on factors like your niche, sourcing strategy, and competition. Here's a breakdown of the pros and cons to help you decide: