Efficient logistics and fulfillment are pivotal for U.S. sellers to meet customer expectations and maintain competitiveness in Amazon's European marketplaces. A robust logistics and fulfillment strategy is crucial for U.S. sellers expanding to Europe. Efficient operations ensure timely deliveries, customer satisfaction, and compliance with local...
Amazon Marketplace Services for Sellers: amzGUIDE Strategic Consulting
Hi, my name is Gabrielle. My team and I are here to ensure your Amazon Marketplace experience is smooth, optimized, and profitable.
Let us look deeply into your seller account, uncover hidden opportunities, and help you reach its full potential.
At amzGUIDE, we don't just consult. We strategically guide.

Your Complete Beginner's Guide to Selling on Amazon
Are you ready to start your Amazon journey, but don't know where to begin?
This book walks you through the entire process:
✔ How to create and set up your Amazon seller account
✔ The difference between FBM (Fulfilled by Merchant) and FBA (Fulfilled by Amazon)
✔ How to process your first customer order through FBM
✔ How to prepare, label, and ship your inventory to Amazon's FBA warehouses
✔ Tips, checklists, and best practices to avoid common beginner mistakes
Latest posts in Gabrielle's blog
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European Marketplaces
The term "marketplace" has been prevalent on the global e-commerce scene for a long time. But what marketplaces exist in Europe, and why should we not focus solely on the biggest players? I will discuss this further in my article today.
Selling on Amazon in Europe from the UK
How to Expand from a Post-Brexit UK to European Amazon Marketplaces?
Automate Pricing Amazon
The free tool Automate Pricing automatically adjusts your product prices on Amazon listings in real-time. You choose the rules, and the tool responds 24/7, keeping you competitive while saving you valuable time. These tools also offer implementation programs for Amazon products, but it's good to know that automatic pricing can also be set up on...
Selling on Amazon US from Europe
For European Amazon sellers, expanding to the Amazon US marketplace presents a significant opportunity in one of the world's largest and most dynamic e-commerce markets. However, selling on Amazon US from Europe comes with various challenges, including customs and import compliance, currency exchange issues, and optimizing product listings. This...
How to Win the Buy Box on Amazon 2025
Acquiring the Buy Box on Amazon in 2025 requires utilizing tools, setting competitive prices, providing excellent customer service, offering fast delivery, and selling quality products. This sounds complicated, but Amazon wants you to sell quality products at reasonable prices and provide outstanding customer service. So, let's examine how to...
Amazon Marketing
If you're an established Amazon seller looking to grow your business in Europe, I can help you define and execute a complete marketing strategy tailored to the region. That includes product positioning, campaign planning, marketplace expansion, and data-driven optimization across Sponsored Products, Sponsored Brands, and beyond.
If you're just getting started, my book is the perfect place to begin. It explains how Amazon's marketing tools work, what kinds of ads are available, how to set up your first campaigns, and how to find and use Amazon's advertising platform.


Brand Registry Amazon
Understanding how Brand Registry, Amazon Stores, and A+ Content work in Europe is essential if you want to build a strong brand presence on Amazon. The setup and requirements in Europe often differ from the U.S. market, and missing those differences can cost you visibility, credibility, and conversions.
Whether you're an experienced seller in the U.S. looking to expand into Europe or you're just starting, it's crucial to understand how the European marketplaces handle brand enrollment, content approval, and localization.
For beginners, I explain the entire Brand Registry process on Amazon step-by-step in my book. You'll learn how to apply, what documents you need, and how to access A+ Content and Stores. It's practical, clear, and based on real-world experience.
amzGUIDE is here to help you build a brand that converts across borders and languages on Amazon marketplace.
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